characteristics of advertising

A good advertisement is promotional in nature, although sometimes this promotion can be more or less subtle. Explain the types of sales promotion. The history of advertising can be traced to ancient civilizations. It is not used only for business and profession, but is widely used by museums, charitable trusts, government agencies, educational institutions, and others to inform and attract various target publics. Advertising is a type of non-personal or mass communication with the target audience. Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Prof. Sew and Prof. Smith have classified objectives as: iv. Mostly, the existing firms aim their advertising for this objective. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. In order to inform, attract, and convince the valued customers, a marketer undertakes a number of promotional means. The best creative ads manage to surprise users, move them to action, and or become instantly memorable, all while remaining faithful to the principles of the brand. Tool For Promotion: Advertising is an element of the promotion mix of an organization. Ideally, each consumer within the target audience should receive enough impact to remember the brand and its message, but not so much that it becomes annoying or saturated. It eases the task of sellers. The forth ‘M’ stand for Monitoring – Managing (organising) of Advertising Efforts. Brand loyalty and reputation-related objectives. 4. Advertising campaigns require an investment of time, resources and, of course, money. To seek apology of the buyers for any undesirable events, etc. Most of the companies, though they are satisfied with the volume of sales, go for advertising to acquire fame in the market. Plagiarism Prevention 4. Advertising is often used synonymously with publicity. This language function is oriented towards the recipient and seeks to provoke a reaction on the part of the recipient. Characteristics of Advertising: Tool for Market Promotion: There are various tools used for market communication such as advertising, sales, promotion, personal selling, and publicity. (Romaine, 1994) Not all researchers use the same terms in the same way, nor do they agree on the territory covered by terms such as …. Company uses advertisement to persuade or convince the buyers about superior advantages offered by its product. Marketer uses advertising to remind the buyers regarding existence of company, products, maintenance of quality, superior services, and chasing customer-orientation. Generally, the channel issuing the advertisements charges a certain amount in exchange for its dissemination. Company has to select one or more objectives based on its situations. Disclaimer 9. 2. vii. Define sales promotion? It is exposed uniformly to all economic and social groups, to people on their way to work, to shop, and to spend leisure time. Tool for Market Promotion: There are various tools used for market communication, such as advertising, sales promotion, personal selling, and publicity. ), audio-visual media (radio, television, film, Internet, etc. Remember those lessons about ethos, pathos, and logos from high school lit? Here, the purpose is to inform that the company is still in existence and serving customers in a better way. To request customers to compromise with unavoidable circumstances. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. It involves a several decisions. Company must define it advertising objectives clearly and precisely. And it is a science because it is rule-based. Outdoor advertisements consist of some original elements such as other advertisement environments. Message moves from company to customers, from sponsor to audience. If a poster is intended to attract the attention of children, the design should include bold colors and very clear images, for example. Effective advertising uses these tools all the time. Many times, the entire promotional efforts are replaced by advertising alone. But it never hurts to review the basics. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. The time frames of advertising campaigns are fixed and specifically defined. Advertising employs a variety of resources: appealing to consumers' emotions, winning their trust with arguments of authority, or using logical reasons to justify the purchase of the product. By nature, good advertising is promotional. CHARACTERISTICS OF OUTDOOR ADVERTISING. However, most of experts agree that advertising consists of mainly eight decisions as shown in figure 1. Advertising is so powerful and popular that it is taken as equal to marketing!! Such information is instrumental for purchasing suitable products. Before publishing your articles on this site, please read the following pages: 1. How do you measure the effectiveness of advertisement? It should be clarified that the list is not exhaustive. Advertising is used for brand recognition and acceptance. Advertising is a complex voice of marketing. Meaningful appeals point out benefits that make the product more desirable or interesting to consumers. It is meant for helping customers to make the right choice of product. The nature of advertising in general is as follows. The world has become a global market. Prof. Kelly gave the concept of DAG MAR – Defining Advertising Goals for Measuring Advertising Results – in relation to advertising objectives. Likewise, it is common to prefer positive messages. 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